
According to Allhiphop.com, Neil Levine, the rap veteran, will be the head of a new label that will sign and develop upcoming rap artists, grooming them for mainstream success.
According to The New York Post, Battery Records will allow BMG to be flexible when it comes to signing new artists. Levine, who founded Penalty Records, recently experienced success reactivating EMI’s Imperial imprint.
I really think this is way for record label to combat with the industry issues by creating a model similar to the likes of Koch records.
Source: AllHipHop.com
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