It’s hard to ignore the news of Rihanna and Cassie being exposed fully frontal. The headlines have been broadcast on most media outlets, both large and small. It is logical to think this is bad situation for both young celebrities, but this is true only to a certain extent.

There is no denying that the publicists for both stars have a great deal work ahead of them but a good publicist can turn any situation to an opportunity. Rihanna ‘s situation has the best potential for a turn around because of the stern Chris Brown allegations. The public relations methods can angle this as an attack on her, making people sympathic, resulting in higher sales.

It’s business really, and the only thing that sells more than sex is shocking people to an emotion. I am not saying that this was a planned stunt, but in my opinion I don’t think Rihanna’s is scarred.

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